KENORA – In a new viral campaign, Destination Northern Ontario, the City of Kenora, and the Township of Sioux Narrows- Nestor Falls are taking a proactive approach to increase tourism within the Kenora- Rainy River region.
With a stunning two-minute marketing video from Up River Media, Fall in Love with Lake of the Woods tells a story about the history of the Lake of the Woods, the people who call the lake their home, and the ecological diversity and natural beauty of the region.
The video is narrated by John Henry of the Niisaachewan Anishinaabe Nation. His narration emphasizes the experience of touring the Lake of the Woods as a place where people can reconnect with nature. With that reconnecting, people can leave the Lake of the Woods feeling newfound respect for the land.
“Destination Northern Ontario is excited to see the continued promotion of the Lake of the Woods area as a destination of choice for both domestic and international visitors,” said Stephanie Hopkin, senior coordinator, product development, marketing and communications of Destination Northern Ontario.
"Through the partnership, we have been able to create spectacular creative that tells a compelling story to new and returning visitors to the area. With the added bonus of the Ontario Staycation Tax Credit and the pent-up demand for domestic travel from Manitoba and Ontario, we are excited to see the results of this campaign and the economic impact it has on the region during the upcoming season.”
After the last two years of lockdown and travel restrictions, the tourism sector in Northern Ontario has seen a steep decline.
The region relies heavily on tourism to sustain its local economy.
“We recognize the close proximity of Sioux Narrows-Nestor Falls to the City of Kenora, as well as the body of water that we are both lucky to share with many other communities all around the lake,” states Mayor Norbert Dufresne “There are a lot of opportunities for visitors to move around the region and experience all that the Lake has to offer, and when this happens, we all benefit. This partnership is great for the region.”
“Having a collaborative approach to increase tourism and economic development makes sense for the lake and our region. We are fortunate to have Sioux Narrows-Nestor Falls as a lake neighbour and key partner in promoting this area as a travel destination. We are very excited for summer 2022 and to welcome visitors once again,” states City of Kenora Mayor Daniel Reynard.
Therefore, Destination Northern Ontario, the City of Kenora, and the Township of Sioux Narrows-Nestor that the marking campaign will impact tourism by reminding visitors of the lake life experience.
The video aims to increase awareness of the region. It will be showcased to the international travel trade at the Rendez-Vous Canada international travel show. It will also be used as part of an advertising campaign in Manitoba and supported with a significant digital advertising component.
